About CDM
About CDM
The Department of Commercial Design and Management at National Taipei University of Business cultivates professionals who bridge visual design innovation and business strategy. We focus on creating and adding value to brands and commercial design projects through comprehensive training in visual and commercial design, creative innovation, and design project management. Our goal is to develop creative thinkers who integrate aesthetic insight with strategic vision to meet the needs of today’s global markets.
Our curriculum emphasizes the integration of technology and the humanities, connecting design aesthetics with commercial insight. Through close collaboration with industry partners, students gain hands-on experience in real-world projects and internships, developing the professional competence and adaptability required in today’s creative industries.
Educational Goals
The Department embraces an educational philosophy that highlights the fusion of theory and practice. Students are encouraged to apply design thinking to solve real business challenges, translating creative concepts into market-driven solutions.
Our teaching framework aims to cultivate cross-disciplinary professionals who think commercially and design strategically. Students strengthen their ability to innovate, present, and refine their work across the full spectrum of design practice—from visual communication and branding to marketing and operational strategy.
Key Features of Teaching
- Strengthen knowledge and creativity in visual communication and brand innovation.
- Develop multidisciplinary integration and strategic thinking in commercial design.
- Foster diverse perspectives, creativity, and problem-solving abilities.
- Improve foreign-language proficiency and cross-cultural communication.
- Integrate local and industry resources to enhance experiential learning.
Curriculum Highlights
- Comprehensive training in visual design, brand communication, and creative management.
- Collaborative projects and research with related design and business institutes.
- Participation in the Innovation and Creativity Educational Program and industry internships for practical experience.
Looking ahead, the Department will continue to strengthen industry-academia collaboration through joint research projects, case-based learning, and long-term partnerships that enrich both teaching and professional practice.
Program Highlights
The Department places strong emphasis on creative outcomes and industry recognition. Students have consistently demonstrated excellence through award-winning projects, interdisciplinary collaborations, and participation in national and international design competitions. Their works showcase both artistic expression and the ability to apply design thinking to commercial contexts—reflecting our philosophy of “design as a tool for creating value.”
By combining human-centred creativity with strategic business insight, our students stand out in fields such as branding, packaging, advertising, UI/UX, and digital communication. This integration of design and management continues to distinguish our graduates as emerging leaders in the creative economy.
Career Opportunities
Our vision is to become a leading center for interdisciplinary education in design and business, cultivating professionals who can create value through creativity, strategy, and innovation. Graduates of the Department of Commercial Design and Management are well-prepared to enter a variety of creative and business-related professions, including:
- Brand Designer / Visual Designer — integrating aesthetics and identity across media.
- Advertising and Communication Designer — developing visual storytelling for brands.
- Packaging Designer — combining material, form, and communication to enhance product value.
- UI/UX Designer — crafting intuitive digital experiences for web and mobile platforms.
- Creative Strategist / Marketing Planner — bridging creative concepts with brand strategies.
- Design Project or Brand Manager — coordinating interdisciplinary teams to deliver creative solutions.
Graduates work across industries such as branding, advertising, e-commerce, technology, digital media, and cultural innovation, embodying the department’s vision of becoming designers fluent in business and marketers fluent in design.